We are staunch advocates of everyone following the rules of the road. Equitable enforcement of the laws is a key component in creating safe, well-flowing streets, and we have partnered with the City of Philadelphia several times on education and enforcement campaigns.

Give Respect, Get Respect
MOTU brochures

In May 2011, the City of Philadelphia began a traffic enforcement campaign in Center City. It’s goal was to educate drivers, bicyclists, and pedestrians on the laws, and hand out tickets if necessary. Educational materials were produced in English, Spanish, and several Asian languages, which we helped distribute. You can see those brochures here.

The enforcement component involved eight officers patrolling Center City from 12-4 pm on weekdays. The announced results of their efforts were:

  • Bicyclists – 590 warnings issued, 3 moving violations, 7 Code Violation Notices
  • Motorists – 116 warnings issued, 87 moving violations and citations for distracted riving
  • Pedestrians – 0 reported warnings.

While we supported stepped-up enforcement of all users of the road, we were disappointed with these numbers.  Although motorists received most of the tickets, the unbalanced number of stops and warnings contributed to cyclists feeling targeted.  The lack of any (reported) pedestrian stops was also mystifying.

It's Road Safety, Not Rocket Science

In the spring of 2013 the City of Philadelphia rolled out this new public safety campaign, with the tag line “It’s Road Safety Not Rocket Science.” The campaign involved 19 different ads placed on 65 SEPTA buses, 50 bus shelters, and dozens of subway cars. We consulted on the development of the messages.

The Mayor’s Office of Transportation and Utilities  (MOTU) worked with Philly-based LevLane Advertising to develop the Ride-Right Walk-Right Drive-Right messages.  The goal of the campaign was to remind all users that pedestrians, bicyclists, transit riders, and drivers share the road and that we need to keep the streets and sidewalks safe for each other.

You can see the other images on The City’s Transportation Facebook page.