New Stops Announced for the Second Annual ProfiteROLL

The second annual ProfiteROLL, a pastry scavenger hunt in honor of Emily Fredricks, is hitting the streets again on Saturday, April 27th.

Free sweet treats will be offered to registered riders at every station along the self-guided, take your time ride.

Check out the map here!

So far, we have 12 station for the 2019 iteration.

  1. Cake Life – Located in Fishtown, these friends of the Bicycle Coalition helped create the ride in 2018. Cake Life is being headed by three-time winners of Cupcake Wars, and has even baked Beyonce’s birthday cake!
  2. Hungry Pigeon – Located in Queens Village, this all-day café meets restaurant serves the best croissants in Philadelphia according to Billy Penn with the chiefs to back it up: in 2018, Hungry Pigeon received a James Beard Award nomination for Outstanding Pastry Chef.
  3. Olde Kensington’s Lost Bread Co., though made famous for their delicious bread, offers fresh baked treats from scratch only on the weekends. Lost Bread Co. is located on Howard Street next to their new neighbors Firth & Wilson Transport Cycles.
  4. Fiore –   This new modern Italian restaurant in the Queen Village neighborhood is owned by a savory chef and a pastry chef. Fiore is staffed with an incredibly talented pastry sous chef and baker so we are all about highlighting delicious Italian pastry & desserts. They love to contribute to community events, both in Philadelphia and the pastry chef community. Fiore will be offering freshly fried bomboloni & rye chocolate chunk cookies, which sound incredible.
  5. Greenstreet Coffee Roasters– Sustainable coffee for sustainable cyclists. Laura Fredricks is baking treats for them and will also be distributing ‘I Bike for Emily’ t-shirts next to her daughter’s memorial bike at Eleventh and Spruce.
  6. Capital One Cafe– Our All Star sponsor and favorite event space will be offering gourmet cinnamon rolls, muffins, and pastries. Capital One Cafés are inviting spaces built around you. With extended hours, free ATMs and Wi-Fi—Capital One Cafe is a place you can go to bank, get answers to your financial questions, recharge your devices, or simply connect with people. The Capital One Cafe – Rittenhouse is a Community Partner with the Bicycle Coalition.
  7. Taffets – This South Philly bakery is 100% Gluten Free that combines old-world baking with not so old world ingredients to create delicious bread and pastries for all and for us to enjoy on the ride.
  8. Sweet Box  – Located in Center City, this cupcake bakery specializes in premium ingredient cupcakes, and have won numerous awards, including the 2015/2013 Philly Happening Best Cupcakes and 2015 Best of Style Bakery in Philadelphia Style Magazine.
  9. Parc Restaurant – This Rittenhouse bistro boasts a large and delicious French dessert list, including our namesake, profiteroles. A Starr Restaurant, their sister eateries Fette Sau and Frankford Hall are helping us out at our post ride event.
  10. United By Blue – United By Blue is a Philadelphia-based outdoor brand with a focus on conservation and community. For every product sold, United By Blue removes 1 pound of trash from our world’s oceans and waterways. United By Blue’s flagship retail store and cafe is a unique blend of outdoor clothing & gear, food, coffee, and more. The flagship store is perfect for breakfast, lunch, shopping or all of the above! Both locations (Flagship and Walnut Street) will be participating.
  11. Berkshire Hathaway Fox & Roach (featuring treats from Friday Saturday Sunday) – Pastry Chef Tish Smith of Friday Saturday Sunday delivers delicious treats for the restaurant, and will be sure to deliver something incredible at the Berkshire Hathaway Fox & Roach office.
  12. Ramona Susan’s Bake Shop – This Fishtown bakery boasts a service window at the corner of Thompson and Marlborough, and participants will be able to walk up for their treats without locking up their bikes!

Stay tuned for more announcements about our post ride celebration in the parking lots between Front, Hope, Oxford, and Palmer from 10:30 to 12:30. Main Line Health is sponsoring us with a free helmet giveaway for kids, Firth & Wilson Transport Cycles will be helping us conduct a bike rodeo for youngsters, Feast Your Eyes Pastry Chef Lynn Buono is baking a croquembouche to be torn apart by our passport completing registrants, and you can join us in raising a celebratory pint of Lagunitas at noon. Expect surprises and joy. A big thank you to Fishtown Co, and restauranteurs Paul Kimport (Standard Tap, The International, Johnny Brenda’s) and Roland Kassis (Suraya, Pizzeria Beddia, R&D, Café La Maude).

Buy your tickets here.

Check out some photos from last year’s ride!

Topics: Biking in Philly, Featured, Uncategorized, Vision Zero

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